Fall is one of the busiest seasons for trade shows, conferences, networking events, fundraisers and community events. If your business has something on the calendar, now is the time to make sure your trade show printing materials are ready to represent your company well.
A successful event isn’t just about showing up. Your booth, signage and printed materials all work together to help people notice your business, understand what you do and remember you after the event is over.
At Artwin Graphics, we help businesses throughout Pasadena, Houston and the surrounding Gulf Coast prepare for events of every size. Here are a few things worth reviewing before your fall calendar gets busy.
Start With the Materials People Take With Them
Your booth may make the first impression, but your trade show printed materials continue working after the event.
Consider whether you have enough:
- Business cards
- Brochures
- Flyers and sell sheets
- Rack cards
- Presentation folders
- Product information sheets
- Capability statements
- Branded notepads and promotional items
Before reordering, take a few minutes to make sure your phone numbers, website, services, employee information and branding are all current.
Make Your Booth Easy to Notice
Trade shows can be visually crowded. You may have only a few seconds to catch someone’s attention as they walk down the aisle.
Retractable banners, tabletop displays, posters and large-format graphics can help communicate who you are and what you do before a visitor ever speaks with someone from your team.
Keep your messaging simple. Your company name, primary service and a strong visual often work harder than trying to fit every detail onto one display.
Give People a Reason to Remember You
Promotional products can be a smart addition to your event materials—especially when they’re useful.
Think beyond simply putting your logo on something. Choose an item that makes sense for your customers and your industry. A useful promotional item can keep your company’s name in front of a potential customer long after the event ends.
Don’t Forget What Happens After the Event
A good trade show strategy doesn’t end when you pack up your booth.
Postcards, direct mail and follow-up printed materials can help you reconnect with the people you met. Adding a QR code to a brochure, postcard or display can also make it easy for prospects to visit a specific page on your website, request information or contact your team.
Plan Before the Fall Rush
Waiting until the week before an event limits your options and creates unnecessary stress. Planning ahead gives you time to review artwork, update messaging, choose materials and make sure everything works together visually.
And if your event setup includes larger signs, booth graphics or custom displays, our team at ADS Custom Signs can help with those pieces as well.
Get Ready for Fall with Artwin Graphics
For decades, Artwin Graphics has helped businesses in Pasadena, Houston and throughout the Gulf Coast with commercial printing, marketing materials and custom print projects.
Whether you’re preparing for a major industry trade show, a local networking event or an important sales presentation, we can help make sure you arrive prepared.
Have an event coming up? Contact Artwin Graphics and tell us what you’re planning. We’ll help you determine what you need—and make sure it’s ready when you need it.
Contact today to speak with one of our expects to plan your fall events!
